Brand success [electronic resource] : how the world's top 100 brands thrive and survive /
by Haig, Matt.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.Description: 1 online resource (vii, 296 p.).ISBN: 9780749462871 (pbk.); 0749462876 (pbk.); 9780749462888 (ebk.); 0749462884 (ebk.).Subject(s): Brand name products -- Management | Branding (Marketing) | AdvertisingOnline resources: Connect to MyiLibrary resource.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
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Lee Yan Fong Library |
HD69 B7 H346 2011 (Browse shelf) | Available | 00001139 | ||
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| HD69 B7 D88 2012 CD-R Brand management : | HD69 B7 E97 2012 European business and brand building / | HD69 B7 H345 2011 Brand failures | HD69 B7 H346 2011 Brand success | HD69 B7 H647 2004 How brands become icons : | HD69 B7 I526 2012 Brand together : | HD69.B7 K3 2011 The seven dimensions of branding : |
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Includes bibliographical references (p. 290-291) and index.
Description based on print version record.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG