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The marketing matrix : how the corporation gets its power--and how we can reclaim it /

by Hastings, Gerard.
Material type: materialTypeLabelBookPublisher: Abingdon, Oxon ; New York : Routledge, 2013Description: xviii, 203 p. : ill. ; 24 cm.ISBN: 9780415678612 (hardback); 0415678617 (hardback); 9780415678629 (pbk.); 0415678625 (pbk.).Subject(s): Marketing -- Management | Consumption (Economics) | Consumer behavior | Manipulative behavior
Contents:
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.13 H3653 2013 (Browse shelf) Available 00001979
Total holds: 0
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HF5415.13 F58 2012 Flux : HF5415.13 H2764 2014 The ultimate guide to strategic marketing : HF5415.13 H36 2012 Handbook of marketing and finance. HF5415.13 H3653 2013 The marketing matrix : HF5415.13 H518 2004 The one-day marketing plan : HF5415.13 H546 2013 Marketing strategy : HF5415.13 H66 1996 Hong Kong management cases in marketing /

Includes bibliographical references and index.

Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.

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