Services marketing : integrating customer focus across the firm.
by Wilson, Alan M.
Material type:
BookPublisher: Maidenhead ; New York : McGraw-Hill Education, c2012Edition: 2nd European ed.Description: xxv, 559 p. ; 27 cm.ISBN: 9780077131715 (pbk.); 0077131711 (pbk.).Subject(s): Service industries -- Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD9980.5 S47 2012 (Browse shelf) | Available | 00005764 |
Total holds: 0
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| HD9980.5 F549 2014 Service management : | HD9980.5 H644 2011 Services marketing : | HD9980.5 P285 2012 Service operations management : | HD9980.5 S47 2012 Services marketing : | HD9980.5 W57 2012 Essentials of services marketing / | HD9980.5 Z45 2013 Services marketing : | HD9987 C552 H75 2000 香港與內地服務產業鏈策論 / |
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG