Marketing strategy : text and cases /
by Ferrell, O. C; Hartline, Michael D.
Material type:
BookPublisher: Mason, OH : South-Western/Cengage Learning, c2014Edition: 6th ed.Description: xxvi, 587 p. : ill. (some col.), map ; 26 cm.ISBN: 9781285073040 (pbk.); 1285073045 (pbk.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M3586 2014 (Browse shelf) | Available | 00006845 |
Total holds: 0
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| HF5415.13 M352315 2012 Marketing management : | HF5415.13 M352324 2013 Marketing management : | HF5415.13 M352324 2013 c.2 Marketing management : | HF5415.13 M3586 2014 Marketing strategy : | HF5415.13 M369 2014 Basic marketing : | HF5415.13 M369 2014 c.2 Basic marketing : | HF5415.13 M36913 2012 Marketing plans : |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG