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Integrated advertising, promotion and marketing communications /

by Clow, Kenneth E; Baack, Donald.
Material type: materialTypeLabelBookPublisher: Harlow, Essex : Pearson Education Limited, c2014Edition: 6th ed., Global ed.Description: 480 p. ; 28 cm.ISBN: 9780273786986 (pbk.); 0273786989 (pbk.).Subject(s): Communication in marketing
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Lee Yan Fong Library

Lee Yan Fong Library

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HF5415.123 C58 2014 (Browse shelf) Available 00007180
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HF5415.123 B42 2007 You, Inc. : HF5415.123 B42 2011 You, Inc. : HF5415.123 C58 2012 Integrated advertising, promotion, and marketing communications / HF5415.123 C58 2014 Integrated advertising, promotion and marketing communications / HF5415.123 D54 2014 Spin sucks : HF5415.123 F55 2013 Marketing communications : HF5415.123 F55 2016 Marketing communications :

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