Integrated advertising, promotion and marketing communications /
by Clow, Kenneth E; Baack, Donald.
Material type:
BookPublisher: Harlow, Essex : Pearson Education Limited, c2014Edition: 6th ed., Global ed.Description: 480 p. ; 28 cm.ISBN: 9780273786986 (pbk.); 0273786989 (pbk.).Subject(s): Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.123 C58 2014 (Browse shelf) | Available | 00007180 |
Total holds: 0
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| HF5415.123 B42 2007 You, Inc. : | HF5415.123 B42 2011 You, Inc. : | HF5415.123 C58 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 C58 2014 Integrated advertising, promotion and marketing communications / | HF5415.123 D54 2014 Spin sucks : | HF5415.123 F55 2013 Marketing communications : | HF5415.123 F55 2016 Marketing communications : |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG