Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /
by Paharia, Rajat.
Material type:
BookPublisher: New York : McGraw-Hill, [2013]Description: xv, 283 pages ; 24 cm.ISBN: 9780071813372 (alk. paper); 0071813373 (alk. paper).Subject(s): Brand loyalty | Customer relations | Marketing -- Management | Corporate culture | Organizational behavior
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.32 P34 2013 (Browse shelf) | Available | 00011623 |
Total holds: 0
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| HF5415.32 M34 2012 Sexy little numbers : | HF5415.32 M378 2012 The consumer mind : | HF5415.32 N49 2012 New perspectives on consumer culture theory and research. | HF5415.32 P34 2013 Loyalty 3.0 : | HF5415.32 S26 2013 International consumer behavior in the 21st century : | HF5415.32 S35 2015 Consumer behavior / | HF5415.32 S355 2012 Happy customers everywhere : |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG