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Ethics in marketing : international cases and perspectives
by Murphy, Patrick E;
Laczniak, Eugene R;
Prothero, Andrea.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M8348 2012.
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Creating the strategy : winning and keeping customers in B2B markets
by Gould, Rennie.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 G68 2012.
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Nontraditional media in marketing and advertising
by Blakeman, Robyn.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, [2014], ©2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B455697 2014.
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How to sell to retail : the secrets of getting your product to market
by Rayner, Clare.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5429 R3448 2013.
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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises
by Hood, David J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H667 2013.
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Handbook of marketing and finance
by Ganesan, Shankar.
Material type: Book; Format:
print
; Literary form:
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Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H36 2012.
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The marketing manifesto
by Hood, David J.
Material type: Book; Format:
print
; Literary form:
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Publisher: London ; Philadelphia, PA : Kogan Page, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H7545 2013.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Pinterest marketing for dummies
by Carr, Kelby.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 C365 2012.
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The essentials of marketing research
by Silver, Lawrence S;
Wrenn, Bruce.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 W74 2013.
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The rebel's guide to email marketing : grow your list, break the rules, and win
by Waldow, D. J;
Falls, Jason.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Indiana : QUE, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W36 2012.
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Essentials of marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: 13th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415 M378 2012 c.2.
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Marketing : the core
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K452 2013.
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Brand revolution : rethinking brand identity
by Sicard, Marie-Claude.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S523 2013.
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Psychological foundations of marketing
by Kimmel, Allan J.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K52196 2013.
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Sexy little numbers : how to grow your business using the data you already have
by Maex, Dimitri;
Brown, Paul B.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Crown Business, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M34 2012.
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One simple idea : turn your dreams into a licensing goldmine while letting others do the work
by Key, Stephen.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Other title: 1 simple idea.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection T339 K49 2011.
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Customer-centric marketing strategies : tools for building organizational performance
by Kaufmann, Hans Ruediger;
Panni, Mohammad Fateh Ali Khan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hershey, PA : Business Science Reference, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C87 2013.
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The one-day marketing plan : organizing and completing a plan that works
by Hiebing, Roman G;
Cooper, Scott W.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H518 2004.
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Decoded : the science behind why we buy
by Barden, Phil.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 B37 2013.
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