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Managing brand equity : capitalizing on the value of a brand name
by Aaker, David A.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991.
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What clients love : a field guide to growing your business
by Beckwith, Harry.
Edition: 1st trade ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B4235 2010.
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香港星級品牌2016專輯
by -- 香港中小型企業聯合會 Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 香港中小型企業聯合會, 2017Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD2913 X53 2017.
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與麥瑞琼, 雲何婉薇及林文傑對談 藝術, 品味與品牌 = Dialogue with Carolin Mak, Charmaine Wan-Ho, Dominic Lam : Art, Taste and Branding
by -- 教育局;
教育統籌局 Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 教育局, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Language Centre HD69 D53 2009.
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The economy of brands [electronic resource]
by Lindemann, Jan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
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Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Branding your business [electronic resource]
by Hammond, James.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
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available online
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt;
Haig, Matt.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
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available online
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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Think consumer [electronic resource] : the enforcement of the trade mark quality guarantee revisited : a legal and economic analysis
by Ammar, Jamil.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Newcastle upon Tyne : Cambridge Scholars, 2011Online Access: Click to View Availability: No items available
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More than a name [electronic resource] : an introduction to branding
by Davis, Melissa.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: London : AVA, 2005Online Access: Click to View Availability: No items available
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Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment
by Post, Richard S;
Post, Penelope N.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available
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