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Branding yourself : how to use social media to invent or reinvent yourself
by Deckers, Erik;
Lacy, Kyle.
Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 S8 D43 2013.
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Brand you : turn your unique talents into a winning formula
by Purkiss, John;
Royston-Lee, David.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5381 P87 2012.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Brand revolution : rethinking brand identity
by Sicard, Marie-Claude.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S523 2013.
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Domain names ®ewired : strategies for brand protection in the next generation of the Internet
by Wolfe, Jennifer C;
Chasser, Anne H.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013.
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How to measure social media : a step-by-step guide to developing and assessing social media ROI
by Kelly, Nichole.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K393 2013.
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Brandstorm : surviving and thriving in the new consumer-led marketplace
by Nickles, Elizabeth;
Iyer, Savita.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N53 2012.
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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
by Kaputa, Catherine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Nicholas Brealey Pub., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 K37 2012.
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Dynamic identities : how to create a living brand
by Nes, Irene van.
Material type: Book; Format:
print
Publisher: Amsterdam : BIS Publishers, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N47 2012.
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The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 A33 2013.
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Brand advocates : turning enthusiastic customers into a powerful marketing force
by Fuggetta, Rob.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012.
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
by Amos, James;
Emerson, B. J.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 A46 2013.
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012.
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International employer brand management : a multilevel analysis of European students' preferences
by Christiaans, Lena.
Material type: Book; Format:
print
Publisher: Wiesbaden : Springer Gabler, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C47 2013.
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香港卓越品牌 : 脫穎而出, 品牌致勝之道 = Hong Kong's star brands
by 冼日明;
郭慧儀.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 明報出版社有限公司, 2012Other title: Hong Kong's star brands.; 脫穎而出, 品牌致勝之道..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 X467 2012.
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The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand : the untold story of the world's most successful tequila
by Edelstein, Ilana.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 E337 2013.
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Retail marketing and branding : a definitive guide to maximizing ROI
by Perrey, Jesko.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Chichester, West Sussex : Wiley, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 P47 2013.
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Brand new you : Reinventing work, life & self through the power of personal branding
by Middleton, Simon.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Hay House 2012Other title: Reinventing work, life & self through the power of personal branding..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M53 2012.
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The social employee : how great companies make social media work
by Burgess, Cheryl;
Burgess, Mark.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B867 2014.
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