Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: Arab world ed.Material type: book Book; Format: print Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M29 2013. Actions: Add to cart
香港卓越品牌 : 脫穎而出, 品牌致勝之道 = Hong Kong's star brands

by 冼日明; 郭慧儀.

Edition: 初版.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 香港 : 明報出版社有限公司, 2012Other title: Hong Kong's star brands.; 脫穎而出, 品牌致勝之道..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 X467 2012. Actions: Add to cart
Contemporary marketing

by Boone, Louis E; Kurtz, David L.

Edition: 10th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Orlando : Harcourt College Publishers, c2001Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B53 2001. Actions: Add to cart
Marketing

by Grewal, Dhruv.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: New York : McGraw Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G675 2013. Actions: Add to cart
Marketing management : a contemporary perspective

by Homburg, Christian.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Maidenhead, Berkshire : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H67 2013. Actions: Add to cart
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

by Safko, Lon.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S24 2013. Actions: Add to cart
New developments in online marketing

by Tagg, Stephen.

Material type: book Book; Format: print Publisher: London ; New York : [Helensburgh, Scotland] : Routledge ; Westburn Publishers, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N485 2012. Actions: Add to cart
Social media marketing all-in-one for dummies

by Zimmerman, Jan.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Hoboken, N.J. : Wiley, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 Z558 2013. Actions: Add to cart
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 5th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012. Actions: Add to cart
Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world

by Philp, Bruce.

Material type: book Book; Format: print bibliography bibliography; Nature of contents: biography; Literary form: not fiction Publisher: Toronto : Emblem, 2012, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 P479 2012. Actions: Add to cart
Marketing research

by Burns, Alvin C; Bush, Ronald F; Sinha, Nilanjana.

Edition: 7th ed., International ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, Essex : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B779 2014. Actions: Add to cart
Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 11th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 P387 2013 c.2. Actions: Add to cart
Basic marketing : a marketing strategy planning approach

by Perreault, William D; Cannon, Joseph P., Ph. D; McCarthy, E. Jerome (Edmund Jerome).

Edition: Nineteenth edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M369 2014 c.2. Actions: Add to cart
The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand : the untold story of the world's most successful tequila

by Edelstein, Ilana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 E337 2013. Actions: Add to cart
Marketing strategy : a decision-focused approach

by Walker, Orville C; Mullins, John W. (John Walker).

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W249 2014. Actions: Add to cart
Retail marketing and branding : a definitive guide to maximizing ROI

by Perrey, Jesko.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Chichester, West Sussex : Wiley, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 P47 2013. Actions: Add to cart
Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 Z45 2013. Actions: Add to cart
Marketing

by Grewal, Dhruv; Levy, Michael.

Edition: Fourth Edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G6753 2014. Actions: Add to cart
Principles of marketing

by Kotler, Philip; Armstrong, Gary M.

Edition: 15th ed., Global ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (4). Location(s): Library Collection HF5415 K636 2014 c.2. Actions: Add to cart
廣告傳播 = Advertising communications

by 蕭湘文.

Edition: 2 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010. Actions: Add to cart

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