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Domain names ®ewired : strategies for brand protection in the next generation of the Internet
by Wolfe, Jennifer C;
Chasser, Anne H.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013.
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Brandstorm : surviving and thriving in the new consumer-led marketplace
by Nickles, Elizabeth;
Iyer, Savita.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N53 2012.
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Business marketing management : B2B
by Hutt, Michael D;
Speh, Thomas W.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H87 2013.
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Marketing strategy : text and cases
by Ferrell, O. C;
Hartline, Michael D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M3586 2014.
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The Oxford handbook of strategic sales and sales management
by Cravens, David W.
Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 O97 2012.
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Analysis for market planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 7th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 L395 2008.
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Flux : what marketing managers need to navigate the new environment
by Soberman, David;
Soman, Dilip.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto ; Buffalo : University of Toronto Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 F58 2012.
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Marketing for entrepreneurs : concepts and applications for new ventures
by Crane, Frederick G.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C676 2013.
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The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 A33 2013.
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The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do
by Stratten, Scott;
Stratten, Scott.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 S757 2012.
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Marketing management : a contemporary perspective
by Homburg, Christian.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Maidenhead, Berkshire : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H67 2013.
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Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 P387 2013 c.2.
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Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: Nineteenth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M369 2014 c.2.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W. (John Walker).
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W249 2014.
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Marketing 13/14Edition: 36th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2014Other title: Marketing 2013/2014..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B34 2014.
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Global marketing management
by Keegan, Warren J.
Edition: 8th ed., International ed.Material type: Book; Format:
print
Publisher: Harlow, Essex ; New York : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K44 2014.
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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification
by Paharia, Rajat.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 P34 2013.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W.
Edition: Eighth edition, International edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W250 2014.
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
by Hamper, Robert J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H2764 2014.
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Marketing management
by Chan, Ricky.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hong Kong : Longman Hong Kong Education, 2009Other title: NSS business, accounting and financial studies.; Business, accounting and financial studies..Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1008 L762332 2009.
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