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行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的秘密 /

by Barden, Phil; 蕭美慧; 林佳誼; 吳慧珍.
Material type: materialTypeLabelBookSeries: 新商業周刊叢書 ; 523.Publisher: 臺北市 : 商周出版, 2013Edition: 初版.Description: 293 p. : col. ill. ; 21 cm.ISBN: 9789862724828.Other title: 徹底推翻被誤解的消費行為,揭開商品大賣的秘密.Uniform titles: Decoded : the dcience behind why we buy. Chinese.Subject(s): Consumer behavior | Marketing -- Psychological aspects
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF545.32 B3712 2013 (Browse shelf) Available 00021469
Total holds: 0

Translation of : Decoded : the dcience behind why we buy

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG