Positioning the brand : an inside-out approach /

by Riezebos, H. J ; Grinten, Jaap van der .

Material type: materialTypeLabel

BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Description: xv, 191 p. : ill. ; 22 cm.ISBN: 9780415665186 (hbk. : alk. paper); 0415665183 (hbk. : alk. paper); 9780415665193 (pbk. : alk. paper); 0415665191 (pbk. : alk. paper); 9780203802489 (ebook); 0203802489 (ebook).Subject(s): Product management

| Brand name products

| Branding (Marketing)