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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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Brand advocates : turning enthusiastic customers into a powerful marketing force
by Fuggetta, Rob.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 D8 2011.
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與麥瑞琼, 雲何婉薇及林文傑對談 藝術, 品味與品牌 = Dialogue with Carolin Mak, Charmaine Wan-Ho, Dominic Lam : Art, Taste and Branding
by -- 教育局;
教育統籌局 Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 教育局, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Language Centre HD69 D53 2009.
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The branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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Creative B2B branding (no, really) [electronic resource] : building a creative brand in a business world
by McKee, Scot.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Oxford : Goodfellow Publishers, c2010Online Access: Click to View Availability: No items available
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Fundamentals of creative advertising [electronic resource] : an introduction to branding
by Barfoot, Caroline;
Burtenshaw, Ken;
Mahon, Nic.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Lausanne, Switzerland : AVA Academia, 2006Online Access: Click to View Availability: No items available
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Brand-driven innovation [electronic resource] : strategies for development and design
by Abbing, Erik Roscam.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: Lausanne, Switzerland : AVA Pub. SA, 2010Online Access: Click to View Availability: No items available
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