Brand success [electronic resource] : how the world's top 100 brands thrive and survive /

Material type: materialTypeLabel

BookPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.Description: 1 online resource (vii, 296 p.).ISBN: 9780749462871 (pbk.); 0749462876 (pbk.); 9780749462888 (ebk.); 0749462884 (ebk.).Subject(s): Brand name products -- Management | Branding (Marketing) | AdvertisingOnline resources: Connect to MyiLibrary resource.

Item type	Location	Call number	Status	Date due	Barcode	Item holds
Book	Lee Yan Fong Library Lee Yan Fong Library Library Collection	HD69 B7 H346 2011 (Browse shelf)	Available		00001139
eBooks	Lee Yan Fong Library Lee Yan Fong Library Online		Available

Total holds: 0

Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.

Includes bibliographical references (p. 290-291) and index.

Description based on print version record.

Lee Yan Fong Library