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Essentials of marketing research
by Hair, Joseph F.
Edition: 3rd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 E894 2013 c.2.
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Marketing research essentials
by McDaniel, Carl D.
Edition: 8th ed.Material type: Book; Format:
print
Publisher: Hoboken, NJ : Wiley, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M3825 2013.
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Marketing research : an applied orientation
by Malhotra, Naresh K.
Edition: Arab world ed.Material type: Book; Format:
print
Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M29 2013.
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香港卓越品牌 : 脫穎而出, 品牌致勝之道 = Hong Kong's star brands
by 冼日明;
郭慧儀.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 明報出版社有限公司, 2012Other title: Hong Kong's star brands.; 脫穎而出, 品牌致勝之道..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 X467 2012.
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Contemporary marketing
by Boone, Louis E;
Kurtz, David L.
Edition: 10th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Orlando : Harcourt College Publishers, c2001Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B53 2001.
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Marketing
by Grewal, Dhruv.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: New York : McGraw Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G675 2013.
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Marketing management : a contemporary perspective
by Homburg, Christian.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Maidenhead, Berkshire : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H67 2013.
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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by Safko, Lon.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S24 2013.
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New developments in online marketing
by Tagg, Stephen.
Material type: Book; Format:
print
Publisher: London ; New York : [Helensburgh, Scotland] : Routledge ; Westburn Publishers, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N485 2012.
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Social media marketing all-in-one for dummies
by Zimmerman, Jan.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Hoboken, N.J. : Wiley, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 Z558 2013.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
by Philp, Bruce.
Material type: Book; Format:
print
bibliography
; Nature of contents:  ; Literary form:
not fiction
Publisher: Toronto : Emblem, 2012, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 P479 2012.
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Marketing research
by Burns, Alvin C;
Bush, Ronald F;
Sinha, Nilanjana.
Edition: 7th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, Essex : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B779 2014.
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Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 P387 2013 c.2.
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Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: Nineteenth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M369 2014 c.2.
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The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand : the untold story of the world's most successful tequila
by Edelstein, Ilana.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 E337 2013.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W. (John Walker).
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W249 2014.
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Retail marketing and branding : a definitive guide to maximizing ROI
by Perrey, Jesko.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Chichester, West Sussex : Wiley, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 P47 2013.
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Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 Z45 2013.
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Marketing
by Grewal, Dhruv;
Levy, Michael.
Edition: Fourth Edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G6753 2014.
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