Marketing communications : brands, experiences and participation /
by Fill, Chris.
Material type:
BookPublisher: Harlow, England : Pearson, 2013Edition: Sixth edition.Description: xliii, 820 pages : illustrations (chiefly color) ; 27 cm.ISBN: 9780273770541; 0273770543.Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.123 F55 2013 (Browse shelf) | Available | 00021196 |
Total holds: 0
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| HF5415.123 C58 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 C58 2014 Integrated advertising, promotion and marketing communications / | HF5415.123 D54 2014 Spin sucks : | HF5415.123 F55 2013 Marketing communications : | HF5415.123 F55 2016 Marketing communications : | HF5415.123 O78 2012 Marketing semiotics : | HF5415.123 S54 2013 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG