Positioning the brand : an inside-out approach /
by
Riezebos, H. J
; Grinten, Jaap van der.
Material type: 
BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Description: xv, 191 p. : ill. ; 22 cm.ISBN: 9780415665186 (hbk. : alk. paper); 0415665183 (hbk. : alk. paper); 9780415665193 (pbk. : alk. paper); 0415665191 (pbk. : alk. paper); 9780203802489 (ebook); 0203802489 (ebook).Subject(s): Product management | Brand name products | Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.15 R544 2012 (Browse shelf) | Available | 00001379 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.15 C46 2010 Brand rewired : | HF5415.15 H3355 2013 The product manager's survival guide : | HF5415.15 H35 2009 The product manager's desk reference. | HF5415.15 R544 2012 Positioning the brand : | HF5415.15 W65 2013 Domain names ®ewired : | HF5415.153 B75 2012 The impact equation : | HF5415.153 P35 2013 The PDMA handbook of new product development / |
Includes bibliographical references (p. [177]-180) and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG