Principles of direct, database and digital marketing /
by Tapp, Alan; Whitten, Ian; Housden, Matthew.
Material type:
BookPublisher: New York : Pearson, 2014Edition: 5th ed.Description: xiv, 559 p. ; 25 cm.ISBN: 9780273756507.Uniform titles: Principles of direct and database marketing.Subject(s): Direct marketing | Database marketing | Internet marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.126 T35 2014 (Browse shelf) | Available | 00029588 |
Total holds: 0
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| HF5415.1255 S523 2013 Brand revolution : | HF5415.1255 W368 2010 Branding with brains : | HF5415.1255 W67 2012 Branded component strategies : | HF5415.126 T35 2014 Principles of direct, database and digital marketing / | HF5415.12615 D8 2011 The branded mind : | HF5415.12615 G46 2014 Neuromarketing in action : | HF5415.12615 P73 2010 The buying brain : |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG