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Creating the strategy : winning and keeping customers in B2B markets /

by Gould, Rennie.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, c2012Description: x, 238 p. : ill. ; 24 cm.ISBN: 9780749463717; 0749463716; 9780749463724; 0749463724; 9780749466145 (pbk.); 0749466146 (pbk.).Subject(s): Industrial marketing | Strategic planning | Customer relations
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.1263 G68 2012 (Browse shelf) Available 00006151
Total holds: 0
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HF5415.12615 W45 2009 Neuro web design : HF5415.12615 Z87 2010 Neuromarketing : HF5415.1263 B875 2012 Business-to-business marketing management : HF5415.1263 G68 2012 Creating the strategy : HF5415.1265 A24 2012 The complete idiot's guide to social media marketing / HF5415.1265 A46 2013 The Tasti D-Lite way : HF5415.1265 B2975 2014 SEO made easy :

Includes index.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG