Decoded : the science behind why we buy /
by Barden, Phil.
Material type:
BookPublisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Description: xviii, 270 pages : illustrations (chiefly color) ; 24 cm.ISBN: 9781118345603 (cloth : alk. paper); 1118345606 (cloth : alk. paper).Subject(s): Consumer behavior | Marketing -- Psychological aspects
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.32 B37 2013 (Browse shelf) | Available | 00006292 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.2 W74 2013 The essentials of marketing research / | HF5415.2 Z537 2013 Essentials of marketing research / | HF5415.3 P468 2010 Consumer behavior & marketing strategy / | HF5415.32 B37 2013 Decoded : | HF5415.32 B43 2013 Unthinking : | HF5415.32 C667 2016 4 X 10 漫畫家 X 消費文化 = | HF5415.32 D475 2013 Psychoanalytic accounts of consuming desire : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG