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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /

by Amos, James; Emerson, B. J.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2013Description: viii, 226 p. : ill. ; 24 cm.ISBN: 9780071799379 (hbk. : acid-free paper); 0071799370 (hbk. : acid-free paper); 9780071799386 (ebk.); 0071799389 (ebk.).Subject(s): Tasti D-Lite (Firm) | Internet marketing | Social media | Branding (Marketing) | Customer loyalty
Contents:
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1265 A46 2013 (Browse shelf) Available 00008769
Total holds: 0
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HF5415.1263 B875 2012 Business-to-business marketing management : HF5415.1263 G68 2012 Creating the strategy : HF5415.1265 A24 2012 The complete idiot's guide to social media marketing / HF5415.1265 A46 2013 The Tasti D-Lite way : HF5415.1265 B2975 2014 SEO made easy : HF5415.1265 B45 2014 The art of social selling : HF5415.1265 B575 2012 Content strategy at work :

Includes bibliographical references and index.

Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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