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Business-to-business marketing management : strategies, cases, and solutions
by Glynn, Mark S;
Woodside, Arch G.
Edition: 1st ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 B875 2012.
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Social media marketing for dummies
by Singh, Shiv;
Diamond, Stephanie.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S54 2012.
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Foundations of marketing
by Pride, William M;
Ferrell, O. C.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P6584 2013.
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Professional SharePoint 2010 branding and user interface design
by Drisgill, Randy.
Material type: Book; Format:
available online
 ; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection TK5105.875 I6 P763 2011.
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Sales promotion : how to create, implement & integrate campaigns that really work
by Mullin, Roddy.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Philadelphia : Kogan Page Limited, 2010Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5438.5 M85 2010.
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Marketing strategy in play : questioning to create difference
by Hill, Mark E.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H515 2010.
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Social business by design : transformative social media strategies for the connected company
by Hinchcliffe, Dion;
Kim, Peter.
Edition: First edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco : Jossey-Bass, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 H56 2012.
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Succeeding in China
by -- Fifty Lessons (Firm) Material type: Book; Format:
print
; Literary form:
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Publisher: Boston, Mass. : Les50ns, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12 C5 S83 2010.
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Affinity : beyond branding
by Goldfarb, Martin;
Aster, Howard.
Edition: Pbk. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto : McArthur & Co., 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G65 2011.
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Marketing strategy : the thinking involved
by Hill, Mark E.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Thousand Oaks : SAGE Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H546 2013.
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Marketing IT products and services
by Keyes, Jessica.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Boca Raton, FL : CRC Press, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K464 2010.
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The conversation company : boost your business through culture, people and social media
by Van Belleghem, Steven.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 V28 2012.
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Marketing strategy and competitive positioning
by Hooley, Graham J;
Piercy, Nigel;
Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Pearson Financial Times/Prentice Hall, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 H66 2011.
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Principles of marketing : an Asian perspective
by Kotler, Philip.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Singapore : Pearson/Prentice-Hall, 2011, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P659 2012.
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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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Content strategy at work : real-world stories to strengthen every interactive project
by Bloomstein, Margot.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Waltham, MA : Morgan Kaufmann, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B575 2012.
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 B46 2013.
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Global marketing : contemporary theory, practice, and cases
by Alon, Ilan;
Jaffe, Eugene D;
Vianelli, Donata.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Online Access: Publisher description Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1416 A47 2013 c.2.
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Content is currency : developing powerful content for web and mobile
by Wuebben, Jon.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Nicholas Brealey Pub., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W84 2012.
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Introduction to marketing : theory and practice
by Palmer, Adrian.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P2342 2012.
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