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Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities
by Baur, Ruedi;
Thiery, Sébastien.
-- Zürcher Hochschule der KünsteInstitut design2context. Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Zürich : Lars Müller Publisheres, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HT185 D66 2013.
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Neuromarketing in action : how to talk and sell to the brain
by Georges, Patrick M;
Georges, Patrick;
Badoc, Michel.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 G46 2014.
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Viral marketing : the science of sharing
by Nelson-Field, Karen;
Sharp, Byron.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: South Melbourne, Victoria : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N45 2013.
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SEO made easy : everything you need to know about SEO and nothing more
by Bailyn, Evan.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Indiana : Que, [2014]Other title: Search engine optimization made easy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B2975 2014.
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Neuromarketing : exploring the brain of the consumer
by Żurawicki, Leon.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Berlin ; London : Springer, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 Z87 2010.
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Branded component strategies : ingredient branding in B2B markets
by Worm, Stefan.
Edition: 1st ed.Material type: Book; Format:
print
theses
; Literary form:
not fiction
Publisher: Wiesbaden : Gabler/Springer, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W67 2012.
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Neuromarketing : understanding the "buy button" in your customer's brain
by Renvoisé, Patrick;
Morin, Christophe.
Edition: Rev. and updated.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Nashville, Tenn. : T. Nelson, c2007Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 R46 2007.
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Marketing mistakes and successes
by Hartley, Robert F;
Claycomb, Cindy.
Edition: 12th edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1 H37 2014.
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The buying brain : secrets for selling to the subconscious mind
by Pradeep, A. K.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 P73 2010.
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Convert every click : make more money online with holistic conversion rate optimization
by Rabhan, Benji.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]Other title: Make more money online with holistic conversion rate optimization.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R32 2013.
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Contemporary brand management
by Johansson, Johny K;
Carlson, Kurt A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015.
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement
by Rowles, Daniel.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R688 2014.
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Social media audits : achieving deep impact without sacrificing the bottom line
by Gattiker, Urs E.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Kidlington, Oxford : Chandos Publishing, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G38 2014.
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Demarketing
by Bradley, Nigel;
Blythe, Jim.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3697 2014.
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Spin sucks : communication and reputation management in the digital age
by Dietrich, Gini.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 D54 2014.
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People make a difference : success through creativity & dedication
by Chen, Zhihui;
Ko, Joseph H. L;
Luk, Richard F. C.
-- Chinese University of Hong KongExecutive MBA Programme. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hong Kong : Infolink Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 P46 2013.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 D8 2011.
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The consumer mind : brand perception and the implication for marketers
by Martinez, Pepe.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012.
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The marketing/accounting interface
by Roslender, Robin;
Wilson, R. M. S. (Richard Malcolm Sano).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : [S.I.] : Routledge ; Westburn publishers Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD31 M315 2012.
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行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的秘密
by Barden, Phil;
蕭美慧;
林佳誼;
吳慧珍.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北市 : 商周出版, 2013Other title: 徹底推翻被誤解的消費行為,揭開商品大賣的秘密.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF545.32 B3712 2013.
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