Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities

by Baur, Ruedi; Thiery, Sébastien. -- Zürcher Hochschule der KünsteInstitut design2context.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Zürich : Lars Müller Publisheres, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HT185 D66 2013. Actions: Add to cart
Neuromarketing in action : how to talk and sell to the brain

by Georges, Patrick M; Georges, Patrick; Badoc, Michel.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 G46 2014. Actions: Add to cart
Viral marketing : the science of sharing

by Nelson-Field, Karen; Sharp, Byron.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: South Melbourne, Victoria : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N45 2013. Actions: Add to cart
SEO made easy : everything you need to know about SEO and nothing more

by Bailyn, Evan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Indiana : Que, [2014]Other title: Search engine optimization made easy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B2975 2014. Actions: Add to cart
Neuromarketing : exploring the brain of the consumer

by Żurawicki, Leon.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Berlin ; London : Springer, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 Z87 2010. Actions: Add to cart
Branded component strategies : ingredient branding in B2B markets

by Worm, Stefan.

Edition: 1st ed.Material type: book Book; Format: print theses ; Literary form: not fiction Publisher: Wiesbaden : Gabler/Springer, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W67 2012. Actions: Add to cart
Neuromarketing : understanding the "buy button" in your customer's brain

by Renvoisé, Patrick; Morin, Christophe.

Edition: Rev. and updated.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Nashville, Tenn. : T. Nelson, c2007Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 R46 2007. Actions: Add to cart
Marketing mistakes and successes

by Hartley, Robert F; Claycomb, Cindy.

Edition: 12th edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1 H37 2014. Actions: Add to cart
The buying brain : secrets for selling to the subconscious mind

by Pradeep, A. K.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 P73 2010. Actions: Add to cart
Convert every click : make more money online with holistic conversion rate optimization

by Rabhan, Benji.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, New Jersey : Wiley, [2013]Other title: Make more money online with holistic conversion rate optimization.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R32 2013. Actions: Add to cart
Contemporary brand management

by Johansson, Johny K; Carlson, Kurt A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015. Actions: Add to cart
Digital branding : a complete step-by-step guide to strategy, tactics and measurement

by Rowles, Daniel.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R688 2014. Actions: Add to cart
Social media audits : achieving deep impact without sacrificing the bottom line

by Gattiker, Urs E.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Kidlington, Oxford : Chandos Publishing, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G38 2014. Actions: Add to cart
Demarketing

by Bradley, Nigel; Blythe, Jim.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3697 2014. Actions: Add to cart
Spin sucks : communication and reputation management in the digital age

by Dietrich, Gini.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 D54 2014. Actions: Add to cart
People make a difference : success through creativity & dedication

by Chen, Zhihui; Ko, Joseph H. L; Luk, Richard F. C. -- Chinese University of Hong KongExecutive MBA Programme.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hong Kong : Infolink Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 P46 2013. Actions: Add to cart
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Du Plessis, Erik.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 D8 2011. Actions: Add to cart
The consumer mind : brand perception and the implication for marketers

by Martinez, Pepe.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012. Actions: Add to cart
The marketing/accounting interface

by Roslender, Robin; Wilson, R. M. S. (Richard Malcolm Sano).

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; New York : [S.I.] : Routledge ; Westburn publishers Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD31 M315 2012. Actions: Add to cart
行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的秘密

by Barden, Phil; 蕭美慧; 林佳誼; 吳慧珍.

Edition: 初版.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 臺北市 : 商周出版, 2013Other title: 徹底推翻被誤解的消費行為,揭開商品大賣的秘密.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF545.32 B3712 2013. Actions: Add to cart

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