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Market research in practice : how to get greater insight from your market
by Hague, Paul N;
Hague, Nick;
Morgan, Carol-Ann.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 H253 2013.
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Marketing mistakes and successes
by Hartley, Robert F;
Claycomb, Cindy.
Edition: 12th edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1 H37 2014.
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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time
by Allen, Cliff;
Kania, Deborah;
Yaeckel, Beth;
Allen, Cliff.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: New York : John Wiley, 2001Online Access: Click to View Availability: No items available
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E-commerce relationship marketing [electronic resource]
by Fjermestab, Jerry;
Romano, Nicholas C.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2004Online Access: Click to View Availability: No items available
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Relationship marketing in services [electronic resource]
by Kandampully, Jay.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2002Online Access: Click to View Availability: No items available
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Relationship theory and business markets [electronic resource]
by Kleinaltenkamp, Michael;
Ehret, Michael.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online Access: Click to View Availability: No items available
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Up close and personal? [electronic resource] : customer relationship marketing at work
by Gamble, Paul;
Stone, Merlin;
Woodcock, Neil;
Foss, Bryan.
-- ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page Limited, c2006Online Access: Click to View Availability: No items available
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Research in consumer behavior [electronic resource]
by Belk, Russell W.
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: Amsterdam : JAI Press, 2006Online Access: Click to View Availability: No items available
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International marketing research [electronic resource] : opportunities and challenges in the 21st century
by Rialp, Alex;
Rialp, Josep.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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bibliography
conference publication
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Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click to View Availability: No items available
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International marketing in the Asia-Pacific region. [electronic resource] / Part 2
by Chao, Paul;
Samiee, Saeed;
Yip, Leslie Sai-Chung.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
; Audience:
General;
Publisher: [Bradford, England] : Emerald Group Pub., 2004Online Access: Click to View Availability: No items available
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Recreational and environmental markets for forest enterprises [electronic resource] : a new approach towards marketability of public goods
by Mantau, Udo.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Wallingford, Oxon, UK ; New York : CABI Pub., c2001Online Access: Click to View Availability: No items available
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Relationship marketing [electronic resource] : creating shareholder value
by Christopher, Martin;
Payne, Adrian;
Ballantyne, David.
-- ProQuest (Firm) Edition: Rev ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: Oxford : Butterworth-Heinemann, 2002Online Access: Click to View Availability: No items available
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Econometric models in marketing [electronic resource]
by Franses, Philip Hans;
Montgomery, A. (Alan).
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: Amsterdam ; New York : JAI, 2002Online Access: Click to View Availability: No items available
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101 ways to market your business [electronic resource]
by Griffiths, Andrew.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: St. Leonards, N.S.W. : Allen & Unwin, 2000Other title: One hundred one ways to market your business; One hundred and one ways to market your business.Online Access: Click to View Availability: No items available
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Journal of services marketing. [electronic resource] / Volume 21, Number 6, Internationalization of services : identifying the building blocks for future research
by Javalgi, Raj.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Bradford : Emerald Insight, c2007Online Access: Click to View Availability: No items available
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How to market your business [electronic resource] : a practical guide to advertising, PR, selling, and direct and online marketing
by Patten, Dave;
Patten, Dave.
-- ProQuest (Firm) Edition: 6th ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: London ; Philadelphia, PA : Kogan Page, 2008Online Access: Click to View Availability: No items available
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101 ways to build a successful network marketing business [electronic resource]
by Griffiths, Andrew;
Toms, Wayne.
-- ProQuest (Firm) Material type: Book; Format:
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available online
bibliography
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Publisher: Crows Nest, NSW : Allen & Unwin, c2008Online Access: Click to View Availability: No items available
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Art market and connoisseurship [electronic resource] : a closer look at paintings by Rembrandt, Rubens and their contemporaries
by Tummers, Anna;
Jonckheere, Koenraad.
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: Amsterdam : Amsterdam University Press, c2008Online Access: Click to View Availability: No items available
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Eco-standards, product labelling and green consumerism [electronic resource]
by Bostr�om, Magnus;
Klintman, Mikael.
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2008Online Access: Click to View Availability: No items available
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Creating the customer-driven academic library [electronic resource]
by Woodward, Jeannette A.
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: Chicago : American Library Association, 2009Online Access: Click to View Availability: No items available
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