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Market research in practice : how to get greater insight from your market
by Hague, Paul N;
Hague, Nick;
Morgan, Carol-Ann.
Edition: Second edition.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 H253 2013.
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Evaluating public relations [electronic resource] : a best practice guide to public relations and evaluation
by Watson, Tom;
Noble, Paul.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Sterling, VA : Kogan Page Limited, c2005Online Access: Click to View Availability: No items available
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Up close and personal? [electronic resource] : customer relationship marketing at work
by Gamble, Paul;
Stone, Merlin;
Woodcock, Neil;
Foss, Bryan.
-- ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page Limited, c2006Online Access: Click to View Availability: No items available
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How to market your business [electronic resource] : a practical guide to advertising, PR, selling, and direct and online marketing
by Patten, Dave;
Patten, Dave.
-- ProQuest (Firm) Edition: 6th ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2008Online Access: Click to View Availability: No items available
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HR strategy for the high performing business [electronic resource] : inspiring success through effective human resource management
by Eigenhuis, Ap;
Dijk, Rob van.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online Access: Click to View Availability: No items available
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Ethics in public relations [electronic resource] : a guide to best practice
by Parsons, Patricia (Patricia Houlihan).
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online Access: Click to View Availability: No items available
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Making sense of change management [electronic resource] : a complete guide to the models, tools & techniques of organizational change
by Cameron, Esther;
Green, Mike.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2009Online Access: Click to View Availability: No items available
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The training design manual [electronic resource] : the complete practical guide to creating effective and successful training programmes
by Bray, Tony.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2009Online Access: Click to View Availability: No items available
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The definitive personal assistant and secretarial handbook [electronic resource] : a best practice guide for all secretaries, PAs, office managers, and executive assistants
by France, Sue.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: London ; Philadelphia, Pa. : Kogan Page, 2009Online Access: Click to View Availability: No items available
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Public relations strategy [electronic resource]
by Oliver, Sandra.
-- Chartered Institute of Public Relations;
ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page/CIPR, 2010Online Access: Click to View Availability: No items available
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Knockout job interview presentations [electronic resource] : how to present with confidence, beat the competition and impress your way into a top job
by Corfield, Rebecca.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Philadelphia : Kogan Page Limited, 2010Online Access: Click to View Availability: No items available
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Effective financial management [electronic resource]
by Finch, Brian.
-- ProQuest (Firm) Material type: Book; Format:
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; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2010Online Access: Click to View Availability: No items available
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How to motivate people [electronic resource]
by Forsyth, Patrick.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
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available online
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Publisher: London ; Philadelphia : Kogan Page, c2010Online Access: Click to View Availability: No items available
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The business guide to credit management [electronic resource] : advice and solutions for cash-flow control, financial risk and debt management
by Reuvid, Jonathan.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Philadelphia, PA : Kogan Page, 2010Online Access: Click to View Availability: No items available
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International trade [electronic resource] : an essential guide to the principles and practice of export
by Reuvid, Jonathan;
Sherlock, Jim.
-- ProQuest (Firm) Material type: Book; Format:
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; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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Sticky marketing [electronic resource] : why everything in marketing has changed and what to do about it
by Leboff, Grant.
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: London ; Philadelphia : Kogan Page, c2010Online Access: Click to View Availability: No items available
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A guide to open innovation and crowdsourcing [electronic resource] : expert tips and advice
by Sloane, Paul.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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bibliography
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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A guide to non-cash reward [electronic resource]
by Rose, Michael.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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The branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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How to prepare a business plan [electronic resource]
by Blackwell, Edward.
-- ProQuest (Firm) Edition: 5th ed.Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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