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One simple idea : turn your dreams into a licensing goldmine while letting others do the work
by Key, Stephen.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Other title: 1 simple idea.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection T339 K49 2011.
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The one-day marketing plan : organizing and completing a plan that works
by Hiebing, Roman G;
Cooper, Scott W.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H518 2004.
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Introduction to e-commerce
by Rayport, Jeffrey F;
.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5548.32 R393 2004.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2013.
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Services marketing : integrating customer focus across the firm
by Wilson, Alan M.
Edition: 2nd European ed.Material type: Book; Format:
print
Publisher: Maidenhead ; New York : McGraw-Hill Education, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 S47 2012.
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Global marketing : foreign entry, local marketing, & global management
by Johansson, Johny K.
Edition: 5th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 J63 2009.
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Analysis for market planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 7th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 L395 2008.
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Internet marketing : building advantage in the netwworked economy
by Mohammed, Rafi.
Edition: 2nd ed., International ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 I565 2004.
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Foundations of marketing
by Fahy, John.
Edition: 4th ed.Material type: Book; Format:
print
Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 F34 2012.
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The viral video manifesto : why everything you know is wrong and how to do what really works
by Voltz, Stephen.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Professional, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 V65 2013.
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Drucker on marketing : lessons from the world's most influential business thinker
by Cohen, William A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C54248 2013.
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
by Amos, James;
Emerson, B. J.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 A46 2013.
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Essentials of marketing research
by Hair, Joseph F.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 E894 2013 c.2.
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Marketing
by Grewal, Dhruv.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: New York : McGraw Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G675 2013.
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Marketing management : a contemporary perspective
by Homburg, Christian.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Maidenhead, Berkshire : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H67 2013.
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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by Safko, Lon.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S24 2013.
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Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 P387 2013 c.2.
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Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: Nineteenth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M369 2014 c.2.
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The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand : the untold story of the world's most successful tequila
by Edelstein, Ilana.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 E337 2013.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W. (John Walker).
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W249 2014.
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