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Marketing
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 11th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M29474 2013.
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Global marketing : contemporary theory, practice, and cases
by Alon, Ilan;
Jaffe, Eugene D;
Vianelli, Donata.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Online Access: Publisher description Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1416 A47 2013 c.2.
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Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
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Essentials of marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: 13th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415 M378 2012 c.2.
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Marketing : the core
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K452 2013.
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Introduction to e-commerce
by Rayport, Jeffrey F;
.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5548.32 R393 2004.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2013.
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Analysis for market planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 7th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 L395 2008.
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Internet marketing : building advantage in the netwworked economy
by Mohammed, Rafi.
Edition: 2nd ed., International ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 I565 2004.
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Essentials of marketing research
by Hair, Joseph F.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 E894 2013 c.2.
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Marketing
by Grewal, Dhruv.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: New York : McGraw Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G675 2013.
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Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 P387 2013 c.2.
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Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: Nineteenth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M369 2014 c.2.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W. (John Walker).
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W249 2014.
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Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 Z45 2013.
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Marketing
by Grewal, Dhruv;
Levy, Michael.
Edition: Fourth Edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G6753 2014.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W.
Edition: Eighth edition, International edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W250 2014.
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Marketing
by Etzel, Michael J;
Walker, Bruce J;
Stanton, William J.
Edition: 14th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2007Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S745 2007.
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