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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type:  Book; Format:
print
available online
bibliography
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not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
by Peñaloza, Lisa;
Toulouse, Nil;
Visconti, Luca M.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Abingdon, Oxon ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M352315 2012.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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The marketing matrix : how the corporation gets its power--and how we can reclaim it
by Hastings, Gerard.
Material type: Book; Format:
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bibliography
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Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H3653 2013.
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Emarketing excellence : planning and optimizing your digital marketing
by Chaffey, Dave;
Smith, P. R. (Paul Russell).
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S615 2013.
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Ethics in marketing : international cases and perspectives
by Murphy, Patrick E;
Laczniak, Eugene R;
Prothero, Andrea.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M8348 2012.
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The essentials of marketing research
by Silver, Lawrence S;
Wrenn, Bruce.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
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Publisher: New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 W74 2013.
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Psychological foundations of marketing
by Kimmel, Allan J.
Material type: Book; Format:
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bibliography
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Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K52196 2013.
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Innovation in pricing : contemporary theories and best practices
by Hinterhuber, Andreas;
Liozu, Stephan.
Material type: Book; Format:
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bibliography
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Publisher: London ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5416.5 I586 2013.
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
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bibliography
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Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012.
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New developments in online marketing
by Tagg, Stephen.
Material type: Book; Format:
print
Publisher: London ; New York : [Helensburgh, Scotland] : Routledge ; Westburn Publishers, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N485 2012.
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Social marketing : from tunes to symphonies
by Hastings, Gerard (Professor);
Domegan, Christine.
Edition: Second edition.Material type: Book; Format:
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bibliography
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Publisher: Abingdon, Oxon : Routledge, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 H37 2014.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
by Katz, Helen E.
Edition: Fifth edition.Material type: Book; Format:
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Publisher: New York : Routledge, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5826.5 K38 2014.
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Demarketing
by Bradley, Nigel;
Blythe, Jim.
Material type: Book; Format:
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bibliography
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Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3697 2014.
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The marketing/accounting interface
by Roslender, Robin;
Wilson, R. M. S. (Richard Malcolm Sano).
Material type: Book; Format:
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bibliography
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Publisher: London ; New York : [S.I.] : Routledge ; Westburn publishers Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD31 M315 2012.
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