|
|
| |
|
Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type:  Book; Format:
print
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
Actions:
Add to cart (remove)
|
|
| |
|
The marketing matrix : how the corporation gets its power--and how we can reclaim it
by Hastings, Gerard.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H3653 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Using technology to sell tactics to ratchet up results
by London, Jonathan;
Lucas, Martin.
-- SpringerLink Material type: Book; Format:
available online
bibliography
; Literary form:
not fiction
Publisher: [New York, N.Y.] : Apress : Springer, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 L66 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Sexy little numbers : how to grow your business using the data you already have
by Maex, Dimitri;
Brown, Paul B.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Crown Business, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M34 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Decoded : the science behind why we buy
by Barden, Phil.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 B37 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Flux : what marketing managers need to navigate the new environment
by Soberman, David;
Soman, Dilip.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto ; Buffalo : University of Toronto Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 F58 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Unconscious branding : how neuroscience can empower (and inspire) marketing
by Van Praet, Douglas.
Edition: First edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 V36 2012.
Actions:
Add to cart (remove)
|
|
| |
|
The no B.S. guide to marketing to leading edge boomers & seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by Kennedy, Dan S;
Kessler, Chip;
Giagnocavo, Jeff.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: [Irvine, Calif.] : Entrepreneur Press, c2013Other title: No B.S. guide to marketing to leading edge boomers and seniors; No B.S. marketing to boomers & seniors; No B.S. marketing to boomers and seniors.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.332 O43 K46 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
by Philp, Bruce.
Material type: Book; Format:
print
bibliography
; Nature of contents:  ; Literary form:
not fiction
Publisher: Toronto : Emblem, 2012, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 P479 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Global marketing and advertising : understanding cultural paradoxes
by Mooij, Marieke K. de.
Edition: Fourth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 M66 2014.
Actions:
Add to cart (remove)
|
|
| |
|
Neuromarketing in action : how to talk and sell to the brain
by Georges, Patrick M;
Georges, Patrick;
Badoc, Michel.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 G46 2014.
Actions:
Add to cart (remove)
|
|
| |
|
Neuromarketing : exploring the brain of the consumer
by Żurawicki, Leon.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Berlin ; London : Springer, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 Z87 2010.
Actions:
Add to cart (remove)
|
|
| |
|
The buying brain : secrets for selling to the subconscious mind
by Pradeep, A. K.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 P73 2010.
Actions:
Add to cart (remove)
|
|
| |
|
行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的秘密
by Barden, Phil;
蕭美慧;
林佳誼;
吳慧珍.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北市 : 商周出版, 2013Other title: 徹底推翻被誤解的消費行為,揭開商品大賣的秘密.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF545.32 B3712 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Consumer behavior
by Schiffman, Leon G;
Wisenblit, Joseph.
Edition: Eleventh edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S35 2015.
Actions:
Add to cart (remove)
|
|
| |
|
Research in consumer behavior. [electronic resource] / Volume 12
by Belk, Russell W.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Bingley [England] : Emerald Group, c2010Online Access: Click to View Availability: No items available
Actions:
Add to cart (remove)
|
No cover image available
|
| |
|
Creative cost-benefits reinvention [electronic resource] : how to reverse commoditization hell in the age of customer capitalism
by Dussart, Christian.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
Actions:
Add to cart (remove)
|
No cover image available
|
