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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
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Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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No space, no choice, no jobs, no logo : taking aim at the brand bullies
by Klein, Naomi.
Edition: 1st Picador USA ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Picador USA, 2000Other title: No logo..Online Access: Check amazon.com for reviews and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 K58 2000.
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Strategic brand management : a European perspective
by Keller, Kevin Lane;
Aperia, Tony;
Georgson, Mats.
Edition: 2nd ed. Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 K449 2012.
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Brand management : principles and practices
by Dutta, Kirti.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (3). Location(s): Library Collection HD69 B7 D88 2012.
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Building strong brands
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Free Press, c1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A216 1996.
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Managing brand equity : capitalizing on the value of a brand name
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991.
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The economy of brands [electronic resource]
by Lindemann, Jan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Branding your business [electronic resource]
by Hammond, James.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt;
Haig, Matt.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment
by Post, Richard S;
Post, Penelope N.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available
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