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Creating a successful marketing strategy for your small new business
by Stasch, Stanley F.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S8573 2010.
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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
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Strategy from the outside in : profiting from customer value
by Day, George S;
Moorman, Christine.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010.
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Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
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Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type: Book; Format:
print
available online
bibliography
; Literary form:
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Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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The fundamentals of marketing
by Russell, Edward.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Online Access: Check amazon.com for review and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 R87 2010.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Building a marketing plan : a complete guide
by Wong, Ho Yin;
Radel, Kylie;
Ramsaran-Fowdar, Rooma R.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York, N.Y. : Business Expert Press, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W655 2011.
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Marketing Strategy & Organization : building sustainable business
by Moenaert, Rudy;
Robben, Henry;
Gouw, Peter.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011.
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
print
bibliography
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Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012.
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Business-to-business marketing management : strategies, cases, and solutions
by Glynn, Mark S;
Woodside, Arch G.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 B875 2012.
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Marketing strategy : the thinking involved
by Hill, Mark E.
Material type: Book; Format:
print
bibliography
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Publisher: Thousand Oaks : SAGE Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H546 2013.
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Marketing IT products and services
by Keyes, Jessica.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Boca Raton, FL : CRC Press, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K464 2010.
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The conversation company : boost your business through culture, people and social media
by Van Belleghem, Steven.
Material type: Book; Format:
print
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 V28 2012.
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Marketing strategy and competitive positioning
by Hooley, Graham J;
Piercy, Nigel;
Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Pearson Financial Times/Prentice Hall, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 H66 2011.
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Content strategy at work : real-world stories to strengthen every interactive project
by Bloomstein, Margot.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Waltham, MA : Morgan Kaufmann, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B575 2012.
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 B46 2013.
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Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
by Peñaloza, Lisa;
Toulouse, Nil;
Visconti, Luca M.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Abingdon, Oxon ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M352315 2012.
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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H.
Edition: 13th ed.Material type: Book; Format:
print
bibliography
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Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 P388 2013.
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl D.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Other title: Marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L2623 2012.
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