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Market research in practice : how to get greater insight from your market

by Hague, Paul N; Hague, Nick; Morgan, Carol-Ann.

Edition: Second edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 H253 2013. Actions: Add to cart
Marketing mistakes and successes

by Hartley, Robert F; Claycomb, Cindy.

Edition: 12th edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1 H37 2014. Actions: Add to cart
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time

by Allen, Cliff; Kania, Deborah; Yaeckel, Beth; Allen, Cliff. -- ProQuest (Firm)

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New York : John Wiley, 2001Online Access: Click to View Availability: No items available Actions: Add to cart
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E-commerce relationship marketing [electronic resource]

by Fjermestab, Jerry; Romano, Nicholas C. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online Access: Click to View Availability: No items available Actions: Add to cart
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Relationship marketing in services [electronic resource]

by Kandampully, Jay. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Bradford, England : Emerald Group Publishing, c2002Online Access: Click to View Availability: No items available Actions: Add to cart
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Relationship theory and business markets [electronic resource]

by Kleinaltenkamp, Michael; Ehret, Michael. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online Access: Click to View Availability: No items available Actions: Add to cart
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Up close and personal? [electronic resource] : customer relationship marketing at work

by Gamble, Paul; Stone, Merlin; Woodcock, Neil; Foss, Bryan. -- ProQuest (Firm)

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page Limited, c2006Online Access: Click to View Availability: No items available Actions: Add to cart
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Research in consumer behavior [electronic resource]

by Belk, Russell W. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Amsterdam : JAI Press, 2006Online Access: Click to View Availability: No items available Actions: Add to cart
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International marketing research [electronic resource] : opportunities and challenges in the 21st century

by Rialp, Alex; Rialp, Josep. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography conference publication ; Literary form: not fiction Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click to View Availability: No items available Actions: Add to cart
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International marketing in the Asia-Pacific region. [electronic resource] / Part 2

by Chao, Paul; Samiee, Saeed; Yip, Leslie Sai-Chung. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Online Access: Click to View Availability: No items available Actions: Add to cart
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Recreational and environmental markets for forest enterprises [electronic resource] : a new approach towards marketability of public goods

by Mantau, Udo. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Wallingford, Oxon, UK ; New York : CABI Pub., c2001Online Access: Click to View Availability: No items available Actions: Add to cart
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Relationship marketing [electronic resource] : creating shareholder value

by Christopher, Martin; Payne, Adrian; Ballantyne, David. -- ProQuest (Firm)

Edition: Rev ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Oxford : Butterworth-Heinemann, 2002Online Access: Click to View Availability: No items available Actions: Add to cart
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Econometric models in marketing [electronic resource]

by Franses, Philip Hans; Montgomery, A. (Alan). -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Amsterdam ; New York : JAI, 2002Online Access: Click to View Availability: No items available Actions: Add to cart
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101 ways to market your business [electronic resource]

by Griffiths, Andrew. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: St. Leonards, N.S.W. : Allen & Unwin, 2000Other title: One hundred one ways to market your business; One hundred and one ways to market your business.Online Access: Click to View Availability: No items available Actions: Add to cart
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Journal of services marketing. [electronic resource] / Volume 21, Number 6, Internationalization of services : identifying the building blocks for future research

by Javalgi, Raj. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Bradford : Emerald Insight, c2007Online Access: Click to View Availability: No items available Actions: Add to cart
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How to market your business [electronic resource] : a practical guide to advertising, PR, selling, and direct and online marketing

by Patten, Dave; Patten, Dave. -- ProQuest (Firm)

Edition: 6th ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia, PA : Kogan Page, 2008Online Access: Click to View Availability: No items available Actions: Add to cart
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101 ways to build a successful network marketing business [electronic resource]

by Griffiths, Andrew; Toms, Wayne. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Crows Nest, NSW : Allen & Unwin, c2008Online Access: Click to View Availability: No items available Actions: Add to cart
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Art market and connoisseurship [electronic resource] : a closer look at paintings by Rembrandt, Rubens and their contemporaries

by Tummers, Anna; Jonckheere, Koenraad. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Amsterdam : Amsterdam University Press, c2008Online Access: Click to View Availability: No items available Actions: Add to cart
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Eco-standards, product labelling and green consumerism [electronic resource]

by Bostr�om, Magnus; Klintman, Mikael. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2008Online Access: Click to View Availability: No items available Actions: Add to cart
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Creating the customer-driven academic library [electronic resource]

by Woodward, Jeannette A. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Chicago : American Library Association, 2009Online Access: Click to View Availability: No items available Actions: Add to cart
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG