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Total relationship marketing [electronic resource]
by Gummesson, Evert.
-- ProQuest (Firm) Edition: 3rd ed.Material type:  Book; Format:
electronic
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Publisher: Amsterdam ; Oxford : Butterworth-Heinemann, 2008Online Access: Click to View Availability: No items available
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Football brands [electronic resource]
by Bridgewater, Susan.
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Publisher: Basingstoke ; New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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The economy of brands [electronic resource]
by Lindemann, Jan.
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Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Marketing and sales management [electronic resource]
by �Sarm�a, Satyaprak�a�sa;
Joshi, Dilip B.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Jaipur, India : Paradise Publishers, 2008Online Access: Click to View Availability: No items available
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Special issue on branding [electronic resource]
by Nafees, Lubna;
Krishnan, Omkumar;
Gore, Tim.
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Publisher: [Bradford, England] : Emerald, 2010Online Access: Click to View Availability: No items available
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Research in consumer behavior. [electronic resource] / Volume 12
by Belk, Russell W.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: Bingley [England] : Emerald Group, c2010Online Access: Click to View Availability: No items available
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Breakthrough! [electronic resource] : a 7-step system for developing unexpected and profitable ideas
by Kurnit, Paul;
Lance, Steve.
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Publisher: New York : American Management Association, 2010Other title: Seven step system for developing.Online Access: Click to View Availability: No items available
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
by Ottman, Jacquelyn A;
Lowry, Adam;
Ryan, Eric.
Edition: First edition.Material type: Book; Format:
available online
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Review of marketing research. [electronic resource] / Volume 7
by Malhotra, Naresh K.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: Bingley, UK : Emerald, 2010Online Access: Click to View Availability: No items available
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International trade [electronic resource] : an essential guide to the principles and practice of export
by Reuvid, Jonathan;
Sherlock, Jim.
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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Sticky marketing [electronic resource] : why everything in marketing has changed and what to do about it
by Leboff, Grant.
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Publisher: London ; Philadelphia : Kogan Page, c2010Online Access: Click to View Availability: No items available
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Integrated brand marketing and measuring returns [electronic resource]
by Kitchen, Philip J.
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Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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Creative cost-benefits reinvention [electronic resource] : how to reverse commoditization hell in the age of customer capitalism
by Dussart, Christian.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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City branding [electronic resource] : theory and cases
by Dinnie, Keith.
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Publisher: Houndmills, Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, c2011Online Access: Click to View Availability: No items available
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International marketing [electronic resource] : emerging markets
by Zou, Shaoming;
Fu, Huifen.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: United Kingdom : Emerald, 2011Online Access: Click to View Availability: No items available
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The branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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The aging consumer [electronic resource] : perspectives from psychology and economics
by Drolet, Aimee Leigh;
Schwarz, Norbert, Dr. phil;
Yoon, Carolyn.
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Publisher: New York : Taylor & Francis, 2010Online Access: Click to View Availability: No items available
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The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth
by Silverman, George.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
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Publisher: New York : Amacom, c2011Online Access: Click to View Availability: No items available
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Global perspectives on insurance today [electronic resource] : a look at national interest versus globalization
by Kempler, Cecelia.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: New York, N.Y. : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Official get rich guide to information marketing [electronic resource]
by Skrob, Robert.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
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Publisher: Irvine, Calif. : Jere L. Calmes, 2011Online Access: Click to View Availability: No items available
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