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Marketing research : an integrated approach
by Wilson, Alan M.
Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 W558 2012 CD-R.
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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
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not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Online .
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Online .
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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
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Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: No items available
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5 minutes to great real estate marketing ideas : A desk reference for top-selling agents
by Mayfield, John D.
Edition: 1st ed.Material type: Book; Format:
print
 ; Literary form:
not fiction
Publisher: United States : Thomson South -Western, c2008Other title: Desk reference for top-selling agents; Five minutes to great real estate marketing ideas.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD278 M39 2008 CD-R.
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Social marketing : from tunes to symphonies
by Hastings, Gerard (Professor);
Domegan, Christine.
Edition: Second edition.Material type: Book; Format:
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Publisher: Abingdon, Oxon : Routledge, 2014Availability: No items available
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Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities
by Baur, Ruedi;
Thiery, Sébastien.
-- Zürcher Hochschule der KünsteInstitut design2context. Material type: Book; Format:
print
bibliography
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not fiction
Publisher: Zürich : Lars Müller Publisheres, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HT185 D66 2013.
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做夢者如是說 [electronic resource]
by -- 香港電台電視部 Material type:  Visual Material; Type of visual material:
videorecording
Publisher: [香港] : 香港電台, 2014Online Access: Click here to access online video clip and learning materials Availability: No items available
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迫爆香港 [electronic resource]
by -- 香港電台電視部 Material type: Visual Material; Type of visual material:
videorecording
Publisher: [香港] : 香港電台, 2014Online Access: Click here to access online video clip and learning materials Availability: No items available
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與麥瑞琼, 雲何婉薇及林文傑對談 藝術, 品味與品牌 = Dialogue with Carolin Mak, Charmaine Wan-Ho, Dominic Lam : Art, Taste and Branding
by -- 教育局;
教育統籌局 Material type: Book; Format:
print
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Publisher: 香港 : 教育局, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Language Centre HD69 D53 2009.
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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time
by Allen, Cliff;
Kania, Deborah;
Yaeckel, Beth;
Allen, Cliff.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
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Publisher: New York : John Wiley, 2001Online Access: Click to View Availability: No items available
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E-commerce relationship marketing [electronic resource]
by Fjermestab, Jerry;
Romano, Nicholas C.
-- ProQuest (Firm) Material type: Book; Format:
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available online
; Literary form:
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Publisher: Bradford, England : Emerald Group Publishing, c2004Online Access: Click to View Availability: No items available
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Relationship marketing in services [electronic resource]
by Kandampully, Jay.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Bradford, England : Emerald Group Publishing, c2002Online Access: Click to View Availability: No items available
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Relationship theory and business markets [electronic resource]
by Kleinaltenkamp, Michael;
Ehret, Michael.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Bradford, England : Emerald Group Publishing, c2006Online Access: Click to View Availability: No items available
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Up close and personal? [electronic resource] : customer relationship marketing at work
by Gamble, Paul;
Stone, Merlin;
Woodcock, Neil;
Foss, Bryan.
-- ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page Limited, c2006Online Access: Click to View Availability: No items available
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Research in consumer behavior [electronic resource]
by Belk, Russell W.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Amsterdam : JAI Press, 2006Online Access: Click to View Availability: No items available
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International marketing research [electronic resource] : opportunities and challenges in the 21st century
by Rialp, Alex;
Rialp, Josep.
-- ProQuest (Firm) Material type: Book; Format:
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conference publication
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Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click to View Availability: No items available
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International marketing in the Asia-Pacific region. [electronic resource] / Part 2
by Chao, Paul;
Samiee, Saeed;
Yip, Leslie Sai-Chung.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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; Audience:
General;
Publisher: [Bradford, England] : Emerald Group Pub., 2004Online Access: Click to View Availability: No items available
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Recreational and environmental markets for forest enterprises [electronic resource] : a new approach towards marketability of public goods
by Mantau, Udo.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Wallingford, Oxon, UK ; New York : CABI Pub., c2001Online Access: Click to View Availability: No items available
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Relationship marketing [electronic resource] : creating shareholder value
by Christopher, Martin;
Payne, Adrian;
Ballantyne, David.
-- ProQuest (Firm) Edition: Rev ed.Material type: Book; Format:
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Publisher: Oxford : Butterworth-Heinemann, 2002Online Access: Click to View Availability: No items available
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