Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 A23 2014 (Browse shelf) | Available | 00016340 |
HF5415.127 M398 2012 Market segmentation : | HF5415.127 M66 2014 Global marketing and advertising : | HF5415.129 K86 2012 Marketing channels. | HF5415.13 A23 2014 Strategic market management / | HF5415.13 A525 2012 Strategic marketing planning for the small to medium-sized business : | HF5415.13 B46 2013 Market-based management : | HF5415.13 C33 2012 Cases in marketing management / |
Includes index.
"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--Provided by publisher.