Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A; Andrews, J. Craig.
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2013Edition: 9th ed.Description: xxii, 729 p. : col. ill. ; 29 cm.ISBN: 9781111580216 (hbk); 1111580219 (hbk).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.123 S54 2013 c.2 (Browse shelf) | Available | 00007349 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.123 S54 2013 (Browse shelf) | Available | 00006852 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.123 F55 2013 Marketing communications : | HF5415.123 F55 2016 Marketing communications : | HF5415.123 O78 2012 Marketing semiotics : | HF5415.123 S54 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 S54 2013 c.2 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.125 B5613 2012 In data we trust : | HF5415.125 S766 2015 Humanizing big data : |
Previous ed. published in 2010.
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG