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Advertisers at work
by Tuten, Tracy L.
Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: [Berkeley, Calif.] : Apress, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 T88 2012.
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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time
by Allen, Cliff;
Kania, Deborah;
Yaeckel, Beth;
Allen, Cliff.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: New York : John Wiley, 2001Online Access: Click to View Availability: No items available
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Advertising and public relations [electronic resource]
by Tymorek, Stan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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bibliography
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Publisher: New York : Ferguson, 2010Online Access: Click to View Availability: No items available
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Advertising : the social aid challenge
by Prasad, Rajiv Rangan.
Material type: Book; Format:
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bibliography
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Crisis communications [electronic resource] : a casebook approach
by Fearn-Banks, Kathleen.
-- ProQuest (Firm) Edition: 4th ed.Material type: Book; Format:
electronic
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Publisher: New York : Routledge, 2010Online Access: Click to View Availability: No items available
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Advertising, commercial spaces and the urban [electronic resource]
by Cronin, Anne M.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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Publisher: Basingstoke ; New York, N.Y. : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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The branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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Art and advertising [electronic resource]
by Gibbons, Joan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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; Audience:
Adult;
Publisher: London ; New York : New York : I.B. Tauris ; Distributed in the US by Palgrave Macmillan, 2005Online Access: Click to View Availability: No items available
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The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth
by Silverman, George.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
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available online
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Publisher: New York : Amacom, c2011Online Access: Click to View Availability: No items available
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The best digital marketing campaigns in the world [electronic resource] : mastering the art of customer engagement
by Ryan, Damian;
Jones, Calvin.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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Creative B2B branding (no, really) [electronic resource] : building a creative brand in a business world
by McKee, Scot.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
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not fiction
Publisher: Oxford : Goodfellow Publishers, c2010Online Access: Click to View Availability: No items available
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Copywriting [electronic resource]
by Bowdery, Rob.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
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Publisher: Lausanne ; Worthing : AVA Academia, c2008Online Access: Click to View Availability: No items available
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Basic advertising [electronic resource] : art direction
by Mahon, Nik.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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Publisher: Switzerland : AVA Publishing, 2010Online Access: Click to View Availability: No items available
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Kiss & sell [electronic resource] : writing for advertising : redeisgned & rekissed
by Sawyer, Robert.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Lausanne, Switzerland : AVA Academia, 2006Other title: Kiss and sell.Online Access: Click to View Availability: No items available
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Fundamentals of creative advertising [electronic resource] : an introduction to branding
by Barfoot, Caroline;
Burtenshaw, Ken;
Mahon, Nic.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Lausanne, Switzerland : AVA Academia, 2006Online Access: Click to View Availability: No items available
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Brand-driven innovation [electronic resource] : strategies for development and design
by Abbing, Erik Roscam.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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bibliography
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Publisher: Lausanne, Switzerland : AVA Pub. SA, 2010Online Access: Click to View Availability: No items available
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Search engine marketing [electronic resource]
by Ramos, Andreas;
Cota, Stephanie.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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Publisher: New York : McGraw-Hill, 2008Online Access: Click to View Availability: No items available
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The next evolution of marketing [electronic resource] : connect with your customers by marketing with meaning
by Gilbreath, Bob.
-- ProQuest (Firm) Material type: Book; Format:
electronic
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Publisher: New York : McGraw-Hill, 2009Online Access: Click to View Availability: No items available
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Marketing communications : a European perspective
by Pelsmacker, Patrick de;
Geuens, Maggie;
Van den Bergh, Joeri.
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The Complete Guide to Google Advertising : Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan
by Brown, Bruce.
Material type: Book; Format:
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