Drucker on marketing : lessons from the world's most influential business thinker

by Cohen, William A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C54248 2013. Actions: Add to cart
Ultimate guide to Twitter for business : generate quality leads using 140 characters, instantly connect with 300 million customers in 10 minutes, discover 10 Twitter tools that can be applied now

by Prodromou, Ted.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: [Irvine, Calif.] : Entrepreneur Press, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 P76 2013. Actions: Add to cart
Web marketing all-in-one for dummies

by Arnold, John; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W425 2012. Actions: Add to cart
Marketing channels

by Kumar, Dinesh.

Material type: book Book; Format: print Publisher: New Delhi : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.129 K86 2012. Actions: Add to cart
The no B.S. guide to marketing to leading edge boomers & seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

by Kennedy, Dan S; Kessler, Chip; Giagnocavo, Jeff.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: [Irvine, Calif.] : Entrepreneur Press, c2013Other title: No B.S. guide to marketing to leading edge boomers and seniors; No B.S. marketing to boomers & seniors; No B.S. marketing to boomers and seniors.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.332 O43 K46 2013. Actions: Add to cart
Introduction to marketing concepts

by Drummond, Graeme; Ensor, John.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D756 2005. Actions: Add to cart
Going social : excite customers, generate buzz, and energize your brand with the power of social media

by Goldman, Jeremy.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : American Management Association, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G644 2013. Actions: Add to cart
Marketing to the ageing consumer : the secrets to building an age-friendly business

by Stroud, Dick.

Material type: book Book; Format: print Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.332 O43 S77 2013. Actions: Add to cart
Essentials of marketing

by Baines, Paul.

Material type: book Book; Format: print Publisher: Oxford : Oxford University Press, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B35 2013. Actions: Add to cart
The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave

by Amos, James; Emerson, B. J.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 A46 2013. Actions: Add to cart
The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do

by Stratten, Scott; Stratten, Scott.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 S757 2012. Actions: Add to cart
Fundamentals of mobile marketing : theories and practices

by Okazaki, Shintaro.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Peter Lang, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 O348 2012. Actions: Add to cart
Integrated advertising, promotion and marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 6th ed., Global ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, Essex : Pearson Education Limited, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2014. Actions: Add to cart
Consumer-brand relationships : theory and practice

by Fournier, Susan; Breazeale, Michael; Fetscherin, Marc.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012. Actions: Add to cart
International employer brand management : a multilevel analysis of European students' preferences

by Christiaans, Lena.

Material type: book Book; Format: print Publisher: Wiesbaden : Springer Gabler, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C47 2013. Actions: Add to cart
Online video revolution : how to reinvent and market your business using online video

by Cecil, John.

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 C43 2012. Actions: Add to cart
5 minutes to great real estate marketing ideas : A desk reference for top-selling agents

by Mayfield, John D.

Edition: 1st ed.Material type: book Book; Format: print optical disc; Literary form: not fiction Publisher: United States : Thomson South -Western, c2008Other title: Desk reference for top-selling agents; Five minutes to great real estate marketing ideas.Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD278 M39 2008. Actions: Add to cart
Sustainable enterprise : a macromarketing approach

by Peterson, Mark.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P4419 2013. Actions: Add to cart
The complete idiot's guide to Pinterest marketing

by Martinez, Christine; Boyd, Barbara.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Alpha Books, c2012Other title: Complete idiot's guide; Pinterest marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M33 2012. Actions: Add to cart
Sustainability marketing : a global perspective

by Belz, Frank-Martin; Peattie, Ken.

Edition: 2nd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B42887 2012. Actions: Add to cart

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