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The consumer mind : brand perception and the implication for marketers
by Martinez, Pepe.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012.
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The marketing/accounting interface
by Roslender, Robin;
Wilson, R. M. S. (Richard Malcolm Sano).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : [S.I.] : Routledge ; Westburn publishers Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD31 M315 2012.
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行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的秘密
by Barden, Phil;
蕭美慧;
林佳誼;
吳慧珍.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北市 : 商周出版, 2013Other title: 徹底推翻被誤解的消費行為,揭開商品大賣的秘密.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF545.32 B3712 2013.
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Humanizing big data : marketing at the meeting of data, social science and consumer insight
by Strong, Colin (Business writer).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page, 2015Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.125 S766 2015.
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中國內銷實戰攻略 : 從啟動到突圍, 實踐內銷四部曲
by -- 香港生產力促進局企業管理部.;
香港中小企業國際交流協會 Edition: 第2版.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: 香港 : 香港中小企業國際交流協會 : 香港生產力促進局, 2010Other title: 從啟動到突圍 實踐內銷四部曲.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12.C5 Z4656 2010.
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Services marketing : concepts, strategies, & cases
by Hoffman, K. Douglas;
Bateson, John E. G.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 H644 2011.
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超讚! : 社交網絡擦紅品牌
by Kerpen, Dave.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 台北市 : 香港 : 美商麥格羅・希爾國際股份有限公司臺灣分公司 ; 天窗出版社有限公司, 2011Other title: 社交網絡擦紅品牌.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K4712 2011.
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Marketing communications : brands, experiences and participation
by Fill, Chris.
Edition: Sixth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2013.
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Consumer behavior
by Schiffman, Leon G;
Wisenblit, Joseph.
Edition: Eleventh edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S35 2015.
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You, Inc. : the art of selling yourself
by Beckwith, Harry;
Beckwith, Christine Clifford.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2007, c2006Other title: You, incorporated.; Art of selling yourself..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 B42 2007.
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Successful publishing in scholarly journals
by Thyer, Bruce A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c1994Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection Z479 T55 1994.
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Internet marketing research : resources and techniques
by Forrest, Edward.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Sydney : McGraw-Hill, c1999Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 F58 1999.
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做夢者如是說 [electronic resource]
by -- 香港電台電視部 Material type:  Visual Material; Type of visual material:
videorecording
Publisher: [香港] : 香港電台, 2014Online Access: Click here to access online video clip and learning materials Availability: No items available
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迫爆香港 [electronic resource]
by -- 香港電台電視部 Material type: Visual Material; Type of visual material:
videorecording
Publisher: [香港] : 香港電台, 2014Online Access: Click here to access online video clip and learning materials Availability: No items available
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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Global marketing
by Hollensen, Svend.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 H65 2017.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L;
Money, R. Bruce (Richard Bruce).
Edition: 17th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, c2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2016.
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The internet challenge : the future of insurance broking
by -- Hong Kong Confederation of Insurance BrokersConference(13th : 2016 : Hong Kong, China);
Hong Kong Confederation of Insurance Brokers Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hong Kong : The Hong Kong Confederation of Insurance Brokers, 2017Other title: CIB annual conference 2016.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HG8091 I58 2016.
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文化創意產業、品牌與行銷策略 : 跨國比較與大陸市場發展 = Strategies in branding, marketing & cultural and creative industry : a cross-border comparative study and the development of China's market
by 徐斯勤;
陳德昇.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 台北縣中和市 : INK印刻文學生活雜誌出版有限公司, 2009Other title: 跨國比較與大陸市場發展; Cross-border comparative study and the development of China's market; Strategies in branding, marketing & cultural and creative industry : cross-border comparative study and the development of China's market..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9999.C9472 W46 2009.
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Principles of marketing : an Asian perspective
by Kotler, Philip;
Armstrong, Gary;
Ang, Swee Hoon;
Tan, Chin Tiong.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Pearson, 2017Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K6361 2017.
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