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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
Edition: 2nd ed.Material type:  Book; Format:
electronic
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H345 2011.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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Brand and talent
by Keohane, Kevin.
Material type: Book; Format:
print
bibliography
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not fiction
Publisher: London : Kogan Page Limited, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 K463 2014.
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement
by Rowles, Daniel.
Material type: Book; Format:
print
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R688 2014.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 D8 2011.
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The consumer mind : brand perception and the implication for marketers
by Martinez, Pepe.
Material type: Book; Format:
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bibliography
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012.
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The branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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Branding your business [electronic resource]
by Hammond, James.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
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bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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