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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type:  Book; Format:
electronic
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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Cases in marketing management
by Clow, Kenneth E;
Baack, Donald.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C33 2012.
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Marketing plans : a complete guide in pictures
by McDonald, Malcolm;
Morris, Peter;
McDonald, Malcolm.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Chichester, U.K. : Wiley, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M36913 2012.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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Hong Kong management cases in marketing
by -- Management Development Centre of Hong Kong Material type: Book; Format:
print
; Literary form:
not fiction
; Audience:
Adult;
Publisher: Hong Kong : Chinese University Press, 1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H66 1996.
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Marketing management : a value-creation process
by Jolibert, Alain.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D83 2012.
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Market-driven management : strategic and operational marketing
by Lambin, Jean-Jacques;
Schuiling, Isabelle.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12 E8 L36 2012.
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The marketing matrix : how the corporation gets its power--and how we can reclaim it
by Hastings, Gerard.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H3653 2013.
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Marketing management : a strategic decision-making approach
by Mullins, John W. (John Walker);
Walker, Orville C.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M352324 2013 c.2.
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Small business marketing kit for dummies, 3rd edition
by Schenck, Barbara Au.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 S29 2012.
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Using technology to sell tactics to ratchet up results
by London, Jonathan;
Lucas, Martin.
-- SpringerLink Material type: Book; Format:
available online
bibliography
; Literary form:
not fiction
Publisher: [New York, N.Y.] : Apress : Springer, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 L66 2012.
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A. (Robert Allen).
Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 K47 2013.
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Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 10th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C721 2013.
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市場管理
by -- 香港管理專業發展中心 Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : 中文大學出版社, c2004Other title: Managing markets..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S4826 2004.
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Handbook of marketing and finance
by Ganesan, Shankar.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H36 2012.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Brand revolution : rethinking brand identity
by Sicard, Marie-Claude.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S523 2013.
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One simple idea : turn your dreams into a licensing goldmine while letting others do the work
by Key, Stephen.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Other title: 1 simple idea.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection T339 K49 2011.
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The one-day marketing plan : organizing and completing a plan that works
by Hiebing, Roman G;
Cooper, Scott W.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H518 2004.
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