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The loyalty leap : turning customer information into customer intimacy
by Pearson, Bryan.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Portfolio/Penguin, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.525 P43 2012.
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The like economy : how businesses are making money with Facebook
by Carter, Brian.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 C367 2012.
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Marketing : an introduction
by Armstrong, Gary (Gary M.);
Kotler, Philip.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K625 2013.
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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H345 2011.
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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H.
Edition: 13th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 P388 2013.
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Sustainable marketing
by Martin, Diane;
Schouten, John.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 M37 2012.
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl D.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Other title: Marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L2623 2012.
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Global marketing
by Keegan, Warren J;
Green, Mark C.
Edition: 7th ed.Material type: Book; Format:
print
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K443 2013.
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Customer service : new rules for a social media world
by Shankman, Peter.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 S5194 2011.
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Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
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Facebook marketing for dummies
by Haydon, John;
Dunay, Paul;
Krueger, Richard.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D86 2012.
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Web marketing for dummies
by Zimmerman, Jan.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 Z56 2012.
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Strategic international marketing : an advanced perspective
by Melewar, T. C;
Gupta, Suraksha.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 S84 2012.
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Music 3.0 : a survival guide for making music in the Internet age
by Owsinski, Bobby.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Milwaukee, WI : Hal Leonard Books, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection ML3790 O968 2011.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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UnMarketing : stop marketing. Start engaging
by Stratten, Scott.
Edition: Rev. and updated.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 S76 2012.
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Leading edge marketing research : 21st-century tools and practices
by Kaden, Robert J;
Linda, Gerald;
Prince, Melvin.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE Publications, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 L383 2012.
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Cases in marketing management
by Clow, Kenneth E;
Baack, Donald.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C33 2012.
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Marketing plans : a complete guide in pictures
by McDonald, Malcolm;
Morris, Peter;
McDonald, Malcolm.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Chichester, U.K. : Wiley, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M36913 2012.
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