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How to measure social media : a step-by-step guide to developing and assessing social media ROI
by Kelly, Nichole.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K393 2013.
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Brandstorm : surviving and thriving in the new consumer-led marketplace
by Nickles, Elizabeth;
Iyer, Savita.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N53 2012.
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In data we trust : how customer data is revolutionising our economy
by Bloching, Björn.
Material type: Book; Format:
print
Publisher: London ; New York : Bloomsbury Pub., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.125 B5613 2012.
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Introduction to e-commerce
by Rayport, Jeffrey F;
.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5548.32 R393 2004.
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The rise of marketing and market research
by Berghoff, Hartmut;
Scranton, Philip;
Spiekermann, Uwe.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 R55175 2012.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2013.
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Marketing models : multivariate statistics and marketing analytics
by Iacobucci, Dawn.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 I425 2013.
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Business marketing management : B2B
by Hutt, Michael D;
Speh, Thomas W.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H87 2013.
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Services marketing : integrating customer focus across the firm
by Wilson, Alan M.
Edition: 2nd European ed.Material type: Book; Format:
print
Publisher: Maidenhead ; New York : McGraw-Hill Education, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 S47 2012.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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Marketing strategy : text and cases
by Ferrell, O. C;
Hartline, Michael D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M3586 2014.
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The impact equation : are you making things happen or just making noise?
by Brogan, Chris;
Smith, Julien.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Portfolio/Penguin, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.153 B75 2012.
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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
by Kaputa, Catherine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Nicholas Brealey Pub., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 K37 2012.
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High impact marketing that gets results
by Kolah, Ardi.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K5838 2013.
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Contemporary marketing
by Kurtz, David L.
Edition: 16th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, OH : South Western Cengage Learning, 2012Other title: Boone and Kurtz contemporary marketing.; Boone & Kurtz contemporary marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K848 2012.
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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 H185 2010.
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Marketing research : tools & techniques
by Bradley, Nigel.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B655 2013.
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Dynamic identities : how to create a living brand
by Nes, Irene van.
Material type: Book; Format:
print
Publisher: Amsterdam : BIS Publishers, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N47 2012.
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The Oxford handbook of strategic sales and sales management
by Cravens, David W.
Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 O97 2012.
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Global marketing : foreign entry, local marketing, & global management
by Johansson, Johny K.
Edition: 5th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 J63 2009.
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