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Marketing myopia
by Levitt, Theodore.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L4832 2008.
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Strategy from the outside in : profiting from customer value
by Day, George S;
Moorman, Christine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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The conversation company : boost your business through culture, people and social media
by Van Belleghem, Steven.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 V28 2012.
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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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The loyalty leap : turning customer information into customer intimacy
by Pearson, Bryan.
Material type: Book; Format:
print
; Literary form:
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Publisher: New York : Portfolio/Penguin, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.525 P43 2012.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are
by Gallo, Carmine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G35 2012.
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Creating the strategy : winning and keeping customers in B2B markets
by Gould, Rennie.
Material type: Book; Format:
print
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 G68 2012.
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The marketing manifesto
by Hood, David J.
Material type: Book; Format:
print
; Literary form:
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Publisher: London ; Philadelphia, PA : Kogan Page, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H7545 2013.
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Customer-centric marketing strategies : tools for building organizational performance
by Kaufmann, Hans Ruediger;
Panni, Mohammad Fateh Ali Khan.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Hershey, PA : Business Science Reference, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C87 2013.
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How to measure social media : a step-by-step guide to developing and assessing social media ROI
by Kelly, Nichole.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K393 2013.
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High impact marketing that gets results
by Kolah, Ardi.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia, PA : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K5838 2013.
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B2B customer insight : the proven path to growth
by Barrett, John.
Material type: Book; Format:
print
; Literary form:
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Publisher: Charlotte, N.C. : Information Age Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 B3687 2012.
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Valuable content marketing : why quality content is key to business success
by Jefferson, Sonja;
Tanton, Sharon.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia, PA : Kogan Page, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 J42 2013.
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Going social : excite customers, generate buzz, and energize your brand with the power of social media
by Goldman, Jeremy.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : American Management Association, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G644 2013.
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The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do
by Stratten, Scott;
Stratten, Scott.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 S757 2012.
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012.
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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification
by Paharia, Rajat.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 P34 2013.
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Social media : the new business communication landscape
by Hopkins, Lee.
Material type: Book; Format:
print
; Literary form:
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Publisher: North Sydney, NSW : Ark Group in association with InsideKnowledge, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.3 H665 2009.
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