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Essentials of services marketing
by Wirtz, Jochen;
Chew, Patricia;
Lovelock, Christopher H.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Singapore : Pearson Education South Asia Pte Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 W57 2012.
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Service operations management : the total experience
by Parker, David.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Cheltenham : Edward Elgar, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 P285 2012.
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叫好叫座 : 如何締造完美的服務體驗?
by 梁偉強;
游漢明.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : 香港城市大學出版社, c2006Other title: Professional service marketing..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 L47 2006.
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Services marketing : integrating customer focus across the firm
by Wilson, Alan M.
Edition: 2nd European ed.Material type: Book; Format:
print
Publisher: Maidenhead ; New York : McGraw-Hill Education, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 S47 2012.
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Service management : operations, strategy, information technology
by Fitzsimmons, James A.
Edition: 8th ed, International student ed.Material type: Book; Format:
print
Publisher: New York, NY : McGraw-Hill/Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 F549 2014.
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Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 Z45 2013.
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香港與內地服務產業鏈策論
by -- 《建立香港與內地服務產業鏈的戰略構想與對策研究》課題組 Edition: 第1版.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: 北京 : 中國經濟出版社, 2000Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9987 C552 H75 2000.
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The customer service solution : managing emotions, trust, and control to win your customer's business
by Dasu, Sriram;
Chase, Richard B.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 D175 2013.
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Selling the invisible : a field guide to modern marketing
by Beckwith, Harry.
Edition: 1st trade ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Business Plus, 2012, c1997Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 B425 2012.
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Services marketing : concepts, strategies, & cases
by Hoffman, K. Douglas;
Bateson, John E. G.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 H644 2011.
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性訴 [electronic resource]
by -- 香港電台電視部 Material type: Visual Material; Type of visual material:
videorecording
Publisher: [香港] : 香港電台, 2015Online Access: Click here to access online video clip and learning materials Availability: No items available
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Relationship marketing in services [electronic resource]
by Kandampully, Jay.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2002Online Access: Click to View Availability: No items available
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Advancing the service sector with evolving technologies [electronic resource] : techniques and principles
by Wang, John.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Hershey, Pa. : Business Science Reference, c2012Online Access: Click to View Availability: No items available
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Service science research, strategy and innovation [electronic resource] : dynamic knowledge management methods
by Delener, Nejdet.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Hershey, Pa. : Business Science Reference, c2012Online Access: Click to View Availability: No items available
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Knowledge management and drivers of innovation in services [electronic resource]
by Ord�o�nez de Pablos, Patricia;
Lytras, Miltiadis D.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Hershey, Pa. : Information Science Reference, c2012Online Access: Click to View Availability: No items available
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Technological applications and advancements in service science, management, and engineering [electronic resource]
by Galup, Stuart.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Hershey, PA : Business Science Reference, c2012Online Access: Click to View Availability: No items available
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Total quality service : how organizations use it to create a competitive advantage
by Brown, Stanley A.
Material type: Book; Format:
print
Publisher: Scarborough, Ont. : Prentice-Hall Canada, 1992Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 B76 1992.
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SPA & WELNESS美容產業經營與管理
by 靳千沛.
Edition: 2版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 新北市 : 全華圖書 , 2020Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection RA617 J567 2020.
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